Commercial District Revitalization Planning Guide

By: Rick Jacobus and Maureen Hickey

This hands on guidebook is filled with detailed direction that will provide practitioners with a starting point for organizing comprehensive commercial district revitalization efforts. It takes the reader through each stage of revitalization from planning, research, and visioning to understanding the potential of the community, analyzing the business mix, marketing the assets, and implementing the work plan. The planning guide also provides a set of practical tools to assist in implementation.

Table of Contents:
Forward
Urban Commercial Revitalization Programs
Planning For Revitalization
Identifying and Involving Stakeholders
Developing a Community-Based Vision
Compiling Building and Business Inventories
Understanding Market Data
Using Surveys and Interviews to Collect Local Market Data
Assessing Crime and Community Safety
Developing Business Attraction Goals
Evaluate Streetscape Conditions
Branding the District Identity
Defining an Implementation Strategy
Measuring Impact

Appendix A: Hiring a Market Analysis Consultant
Appendix B: Resources
References
Acknowledgements
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